If you created a petition for every person in the world who couldn’t read or write what would it look like?
That was the brief from FCB Inferno who were working on Project Literacy, an initiative created by publishing giants Pearson.
The idea was to shoot about 500 boxes in a warehouse and make it look beautiful and clean.
Originally the brief was just for a couple of stills shots, but filling up a warehouse with boxes would look amazing in a short stop motion film. So we suggested it and the client thought it would look great.
This was the first shoot to use a new technical camera called a Cambo WRS1200, it was the perfect shoot for this camera which works like an old Large Format camera with rise and fall movements. We were shooting low on the ground and with a normal camera would have to point upwards and correct the perspective in post, cropping a fair amount of the image on the process as well as slightly distorting it. This camera gets it right in camera.
Here is the final image as well as the stop motion and a few behind the scenes.