If you created a petition for every person in the world who couldn’t read or write what would it look like?

That was the brief from FCB Inferno who were working on Project Literacy, an initiative created by publishing giants Pearson.

The idea was to shoot about 500 boxes in a warehouse and make it look beautiful and clean.

Originally the brief was just for a couple of stills shots, but filling up a warehouse with boxes would look amazing in a short stop motion film. So we suggested it and the client thought it would look great.

This was the first shoot to use a new technical camera called a Cambo WRS1200, it was the perfect shoot for this camera which works like an old Large Format camera with rise and fall movements. We were shooting low on the ground and with a normal camera would have to point upwards and correct the perspective in post, cropping a fair amount of the image on the process as well as slightly distorting it. This camera gets it right in camera.

Sign the Project Literacy Petition for the 757 million people worldwide who can’t.

Here is the final image as well as the stop motion and a few behind the scenes.

Project Literacy


Project Literacy from olikellett on Vimeo.

Project Literacy Advertising Campaign. Behind the scenes - the camera used for the job.

Project Literacy Advertising campaign, shot by Oli Kellett. Behind the scenes building the set. Paper and boxes representing the signatures of all those in the world who cannot read or write.Project Literacy advertising campaign, behind the scenes, set builder building the set representing the paper needed to sign a petition for all those who cannot read or write.Project Literacy advertising campaign. Behind the scenes image of camera set up and boxes representing the signatures of those who cannot write.Project Literacy - Behind the Scenes - shooting advertising campaign.


A few months back we shot for Miele, a high end kitchen and appliances brand.

The idea being that the suction was so powerful that it would suck up your scarf or necklace from the other wise of the room.. We shot in an amazing modernist location house in Hampton with a great team. Here are a couple of the ads below and some behind the scenes shots.




Miele Behind Set-5015 Miele Behind Set-4999Miele Behind Set-4920 Miele Behind Set-4916


A few weeks back we shot a campaign of 6 images in London and Nottingham for Dixons Carphone, the parent company of the tech industry including PC World, Currys, Carphone Warehouse, and loads of other smaller tech businesses.

We shot 6 locations in total and then a total of 15 employees from all over the UK in a studio in London, so that the employees could be dropping into the locations.

Here are a couple of the images used in the campaign.




A few weeks back we shot a little campaign with WCRS for B&Q adverting their paint mixing service, called Valspar. The technology can mix over 2 million colours. I loved the simple layouts, letting the product do the work.


B&Q_001 B&Q_002 B&Q_031 B&Q_035 B&Q_049 B&Q_053 B&Q_056 B&Q_057


I’ve got 2 kids. A one year old and a three year old. When people find out what I do, the FIRST thing they say is.. You must have the most amazing photos of your kids (as well as: Holiday/wife/dog..).

Well.. I don’t. But sometimes they do something which you just have to take a photo of.. and sometimes they just make a mess which looks nice.